July 22 2023
In the past, tobacco companies were big sponsors of motor sports, a strategy that raised eyebrows. This was all about marketing and visibility. The high-octane world of motor sports offered these companies a vast, global audience and a chance to associate their brands with excitement and thrill. Furthermore, it was a way to sidestep some advertising restrictions in place against tobacco. However, backlash and tighter regulations have significantly reduced such sponsorships today.
SEE MORE
